This Privacy Policy describes how Melich Store (operated by The Lead Empire L.L.C-FZ, Meydan Grandstand, 6th floor, Meydan Road, Dubai, United Arab Emirates) collects, uses, and protects your personal information when you visit melichstore.com and place an order with us.
By using our website, you agree to the practices described in this policy.
1. Information We Collect
We collect the following categories of personal data:
- Identity data: first name, last name
- Contact data: email address, phone number, delivery address
- Order data: products purchased, order value, delivery status
- Technical data: IP address, browser type, device type, pages visited
- Usage data: how you interact with our website
- Communication data: messages you send us
Since we operate exclusively with Cash on Delivery (COD), we do not collect or store any payment card or banking information.
2. How We Collect Your Data
- When you place an order (checkout form)
- When you contact us by email or contact form
- Automatically via cookies and analytics tools
- Through third-party services such as Google Analytics
3. How We Use Your Data
- Process and deliver your orders
- Contact you regarding your order status and delivery
- Respond to your inquiries and provide customer support
- Improve our website and shopping experience
- Comply with legal obligations
- Detect and prevent fraud
- Send marketing communications (only with your consent)
4. Legal Basis for Processing (GDPR)
- Contract performance: processing necessary to fulfil your order
- Legal obligation: compliance with applicable laws
- Legitimate interests: fraud prevention, website improvement
- Consent: marketing communications and non-essential cookies
5. Data Sharing
We do not sell your personal data. We may share it with:
- Logistics and courier partners to deliver your order
- IT service providers who host and maintain our website
- Analytics providers (e.g. Google Analytics)
- Legal authorities when required by law
6. International Data Transfers
Our company is registered in the United Arab Emirates. If you are based in the EEA, your data may be transferred outside the EEA. In such cases, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the European Commission.
7. Data Retention
We retain your personal data for as long as necessary. Order data is generally retained for 7 years in accordance with applicable commercial laws.
8. Cookies
We use cookies on our website. For full details, please read our Cookie Policy.
9. Your Rights
Under the GDPR, you have the right to:
- Access — obtain a copy of your personal data
- Rectification — correct inaccurate or incomplete data
- Erasure — request deletion of your data
- Restriction — limit how we process your data
- Portability — receive your data in a machine-readable format
- Object — object to processing based on legitimate interests
- Withdraw consent — at any time where processing is consent-based
To exercise any of these rights, contact us at info@melichstore.com. We will respond within 30 days.
10. Data Security
We implement appropriate technical and organisational security measures to protect your personal data. No method of internet transmission is completely secure.
11. Children's Privacy
Our website is not directed to children under 16. We do not knowingly collect data from minors.
12. Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated date.
13. Contact Us